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Challenge

Coordinated the creative team on a website redesign, ensuring brand consistency through collaboration and custom visual assets.

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Objectives:

  • Ensure brand consistency with web/developer teams

  • Produce custom icons, graphics, banners, and imagery

  • Implement DAM for centralized asset access

  • Track projects with Adobe Workfront

  • Maintain clear communication across teams

Responsibilities

  • Partnered with web/developer teams to ensure brand consistency

  • Created custom icons, graphics, and imagery

  • Managed assets in DAM and projects in Workfront

  • Maintained brand identity across all materials

Contributions

Design Production: 
Visual elements that represent the brand including:

  • Branding Assets

  • Website Graphics

  • Custom Icons

  • Technical Diagrams

  • Product Photography 

  • Imagery

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Roles:

  • Senior Graphic Designer

  • Branding Guidelines

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Project Planning

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