The Challenge
Improve research note-taking by analyzing usability test notes to uncover insights for the design process.
Objectives:
-
Strengthen listening and note-taking during user tests
-
Understand usability testing’s role in UX and design impact
-
Build core UX skills, including empathy and user understanding
Process
-
Observed user behavior to capture context, goals, pain points, and preferences
-
Reviewed interviews twice for accuracy, grouping notes from both interviews and usability tests
-
Created color-coded affinity maps with Post-its for each participant
Key Takeaways
-
Identified varied user goals: affordable family flights vs. flexible options for business and leisure
-
Noted different user paths shaped by personal preferences but leading to the same goal—booking a flight
-
Received feedback suggesting simplification of the booking process for a smoother experience
