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The Challenge

Use user flow diagrams to sketch screens and interactions guided by UX and UI principles, improving visualization and problem-solving.

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Objectives:

  • Address user goals and issues identified in research

  • Develop sketching as a key problem-solving method

Process

  • Used user flow diagrams to guide sketch creation and interactions

  • Applied UX and UI principles to strengthen visualization and functionality

  • Refined sketches iteratively to explore solutions and improve usability

  • Addressed all user goals and concerns identified during research

Key Takeaways

  • Starting with concepts and iterating on sketches ensures alignment with brand goals while supporting task completion

  • Early use of mood boards fosters creativity, exploration, and refinement of brand representation

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