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The Challenge

Conduct a user interview during a usability test to uncover travel booking goals and preferences.

Objectives:

  • Build confidence in interviewing

  • Write effective interview scripts

  • Operate A/V equipment for recording

  • Strengthen listening and note-taking skills

Process

  • Drafted questions on users’ goals, behaviors, and preferences

  • Recorded participants testing two airline booking apps, capturing thought processes while navigating

  • Listened actively and documented insights in real time

Key Takeaways

  • Observing user interactions revealed how design choices influence behavior, thoughts, and body language

  • As interviews progressed, deeper understanding of user needs encouraged more natural, collaborative conversations—leading to richer notes and insights

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