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Challenge

Collaborated with marketing teams to design and direct B2B campaigns that built brand awareness, generated leads, and promoted Maxim Integrated’s semiconductor technologies.


Objectives:

  • Maintain consistent brand identity and messaging

  • Track performance and refine strategies for stronger results
     

Campaign Initiatives:​

  • Launch: Print and digital rebranding campaigns across B2B channels

  • Product: Targeted campaigns using web, social, and media for industry reach

  • Partnership: Partnered with Maxim Ventures on We Love Start-ups to increase awareness of opportunities

Responsibilities

  • Partnered with stakeholders and marketing teams to create branding assets for web, social media, templates, and campaigns

  • Guided teams in following branding guidelines while supporting project planning and conceptualization

  • Oversaw creation of print and digital assets from concept to production

  • Administered the DAM system and SharePoint for asset and product photography management

  • Ensured effective communication and collaboration across design and development teams

Contributions

Design Production:​ 

Delivered visual assets representing the brand, including:

  • Campaigns

  • Product marketing

  • Press releases

  • Social media banners

  • Website graphics

  • Digital and print materials

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Roles:​

  • Senior Graphic Designer

  • Brand Ambassador

  • Project Planning

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