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Challenge

Maxim Integrated’s CEO tasked the marketing team with strengthening global presence in the B2B semiconductor market. This showcases key outcomes from the corporate rebrand I contributed to as part of the creative team.

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Objectives:

  • Develop a business strategy for growth and rebranding

  • Strengthen presence in the B2B semiconductor sector

  • Collaborate with agencies to convey a refreshed brand identity

  • Communicate brand identity to employees, stakeholders, and the public

Responsibilities

  • Partnered with stakeholders and web/marketing teams on branding projects from concept to execution

  • Collaborated on rebranding initiatives while meeting strict milestones

  • Provided guidance on branding guidelines and acted as a brand ambassador

  • Demonstrated teamwork and project management skills to ensure success

Contributions

Design Production: 

Created visual assets representing the brand, including:

  • Branding assets

  • Campaigns: product marketing, press releases, social media banners

  • Website graphics

  • Employee experience materials

  • Campus wall murals

  • Event graphics

  • Digital and print collateral

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Roles:

  • Senior Graphic Designer

  • Branding Guidelines

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Marketing Workflows

  • Project Planning

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