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Challenge

Collaborated with stakeholders and external branding, UX, and UI consultants to deliver branding materials with consistent implementation across platforms. Coordinated with teams to align goals and streamline asset delivery.

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Objectives:

  • Partner with consultants, stakeholders, and marketing teams to refine branding guidelines, templates, and website/email wireframes

  • Work with web and developer teams to align visual concepts with brand standards

  • Create and deliver assets including icons, graphics, diagrams, product photography, and imagery for print, web, social media, and events

Responsibilities

  • Led design decisions and created branding assets across multiple platforms, ensuring alignment with strategy

  • Guided teams in adhering to branding guidelines

  • Oversaw development of digital and print branding assets

  • Managed DAM system and SharePoint for brand assets and photography

  • Ensured smooth cross-team communication for effective delivery

Contributions

Design Production: 
Produced visual elements representing the brand, including:

  • Branding assets

  • Website graphics

  • Custom icons

  • Technical diagrams

  • Product photography

  • Imagery for print and digital use

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Roles:

  • Senior Graphic Designer

  • Art Direction

  • Brand Ambassador

  • Digital Asset Management (DAM)

  • Project Planning

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