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The Challenge

Conduct an affinity diagram session to organize and analyze qualitative user research data with a collaborator.

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Objectives:

  • Strengthen skills in organizing qualitative research

  • Improve evaluation and categorization of data

  • Ensure credibility by verifying research sources

Process

  • Organized user research data for clarity and efficiency

  • Collaborated to evaluate and categorize findings, identifying key patterns

  • Verified research origins for accuracy and reliability

Key Takeaways

  • Affinity diagramming reinforced the value of structured data collection in UX research

  • Categorizing Post-its improved efficiency and reduced redundancy

  • Using a Miro board visualized user insights—capturing thoughts, emotions, preferences, and behaviors

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