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The Challenge

Create a creative brief for the fictitious client ClearBank—“the Tesla of cloud banking.” Develop mood boards reflecting the brand values of playfulness, clarity, and trustworthiness, while exploring UI elements, fonts, and color palettes.

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Objectives:

  • Introduce ClearBank’s brand values to the design team

  • Develop mood boards that align with the brand’s identity

  • Explore visual elements to support creative direction

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Process

  • Crafted a creative brief outlining ClearBank’s goals, audience, and unique selling points

  • Curated images to reflect brand values

  • Explored UI elements, fonts, and color palettes aligned with the brand

  • Shared the creative brief and mood boards with the design team

Key Takeaways

  • Mood boards encourage brand exploration, discussion, and shared visual direction

  • They help visually convey brand values and guide design decisions
     

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